Pay-per-call software
Pay-per-call software built for white-label network operators
01 — The category
What pay-per-call software means
A number pool that records a call is call tracking. Pay-per-call software is the operating stack around the call: a publisher ping, routing rules, a buyer on the line, a record of what was said, and a charge only when the campaign’s criteria are met.
InboundX is that stack for an operator who runs the network. It is not a consumer marketplace.
02 — Beside it
Software, tracking, and networks
People searching this category are often looking at three different jobs. The rows below name those jobs. They do not rank vendors. Side-by-side pages start at Why InboundX. Published plan figures are on the homepage comparison. Agencies weighing a switch can read Ringba alternatives. Those pages are not rankings.
| Buyer need | Often evaluated | InboundX |
|---|---|---|
| Attribute ads to phone calls | Call-tracking products in the CallRail class. They record that a call happened and tie it to an ad or a number. | Tracking is not the network. InboundX answers a publisher ping, reserves a buyer, rings the browser, and bills when the call qualifies. |
| Buy or sell pay-per-call offers | Publisher networks and marketplace listicles. Operators often see names such as CJ, OfferVault, and Service Direct. | InboundX does not sell vertical consumer leads. You run the network, with your publishers and your buyers. |
| Route calls, staff buyers, and bill | Full routing platforms. Operators often evaluate Ringba, Phonexa, Retreaver, CallScaler, Invoca, CallerReady, and Dialics. | A white-label operator stack: your brand, publisher ping, browser buyers, and qualification billing. |
03 — Fit
Who it is for
Lead buyers and network operators who take publisher traffic and staff their own buyers. You set the campaigns, the criteria, and the brand callers and buyers see.
The branded product page is white-label pay-per-call.
04 — Not the fit
Who it is not for
Marketers who only need to attribute ads to phone calls. That job is call tracking. InboundX is the network those calls run on, not a number-pool report by itself.
Buyers who only want to purchase vertical consumer leads. InboundX does not sell those leads, and it is not a shelf of calls for a buyer to buy.
05 — The product
What the software does
Publisher ping
A publisher asks whether a campaign will take a caller who is already on the line. Every ping is kept, with the answer and the reason, including a no-bid.
Reserve, then ring in the browser
Routing holds one buyer. The call rings in a browser tab after a short device check. There is no desk phone, no softphone, and nothing to install.
Live talk and transcript
Caller and buyer are transcribed live on separate channels. You can listen in on a call from the console.
Qualification, then the bill
A call is charged once, when every criterion that gates the charge is met. Campaigns can bill on duration instead, and those charge at the end of the call. After hangup the full transcript is graded again, which can add a charge the live pass missed but never removes one.
White-label brand
The workspace is your subdomain, your logo, and your colours. Email the product sends comes from you. A Powered by InboundX badge is on for new workspaces, and you can switch it off. Read white-label pay-per-call to run it under your brand.
Recordings, listen-in, and disputes
Two channels per call, stored privately, kept for a year by default. The call log holds the timeline, transcript, recording, summary, and billing, with a printable evidence pack. A buyer can dispute a charge inside the window you set.
Sealed workspaces
Each workspace is sealed from the others at the database level. Your buyers, publishers, and calls are only visible inside yours.
06 — The call
How it fits the stack
A call moves through six steps: ping, reserve, ring, talk, qualify, bill. Each one keeps a record. The written path, without repeating it here, is from ping to bill.
07 — The plan
One plan, billed on the qualified call
The homepage publishes one plan: $499/month + $0.06/min, transcription included. The $499 platform fee is free for 7 days. A card is required. Minutes are billed from a prepaid call balance from the first call, including during the trial. Cancel online in one step.
A call bills when what was said qualifies it, unless the campaign bills on duration. The charge rules are on Pricing.
08 — Questions
Asked about the software
- 01What is pay-per-call software?
- Pay-per-call software is the stack operators use to route inbound phone opportunities, apply campaign rules, and bill when a call meets qualification criteria. InboundX is pay-per-call software for white-label network operators: publishers ping your campaigns, routing reserves a buyer, the buyer answers in the browser, every word can be transcribed live, and a call bills when spoken criteria qualify it — on your subdomain, with your branding.
- 02How is pay-per-call software different from call tracking?
- Call tracking records that a call happened and ties it back to an ad or a number. Pay-per-call software also answers a publisher's ping, reserves a buyer, rings that buyer in the browser, and bills when what was said qualifies. InboundX is that software, run under your brand.
- 03What is a white-label pay-per-call platform?
- A white-label pay-per-call platform is the same network, wearing the operator's brand. On InboundX, buyers sign in at your subdomain, to your logo and your colours, and email comes from you. A Powered by InboundX badge is on for new workspaces, and you can switch it off.
- 04Do buyers need a softphone?
- No. They go online in a browser tab after a short device check, and calls pick up on their own. There's no desk phone, no softphone and nothing to install.
- 05How does qualification billing work?
- A call is charged once, the moment every criterion that gates the charge is met. That can happen mid-call. Campaigns can bill on duration instead, and those charge at the end of the call. After hangup the full transcript is graded again, which can add a charge the live pass missed but never removes one. Buyers prepay into a wallet through your payment processor. The platform does not hold that money.
- 06Is InboundX a pay-per-call publisher network?
- No. InboundX does not sell consumer leads, and it is not a marketplace of offers. You run the network: your campaigns, your publishers, and your buyers, under your brand.
- 07How does InboundX compare to Ringba, Phonexa, or Invoca?
- InboundX does not rank other products. Operators often evaluate full routing platforms, including Ringba, Phonexa, and Invoca, when they want ping routing, buyer handling, and billing together. InboundX is the white-label version of that job: your brand, a publisher ping with a reason, a buyer answering in the browser, and a charge when spoken criteria qualify the call. The homepage shows a few published plan figures. That comparison is not a ranking, and this site does not publish named side-by-side reviews.
09 — Your brand
Ready to run it under your brand?
Open a workspace under your name, or read how the network wears your brand before you do.