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CallTrackingMetrics vs InboundX for publishers

CallTrackingMetrics, now CTM, ties calls, chats, forms and texts to ads, from $79 a month. InboundX is built for selling calls: bids with payouts, a publisher portal and invoices.

Call tracking and conversation analytics. CallTrackingMetrics figures are from its public pages, checked 6 Nov 2026. See publisher pricing and how InboundX works for publishers.

01 — Figures

Published side by side

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CallTrackingMetrics vs InboundX for publishers: published figures. Not published means the figure was not found on a public page.
FeatureCallTrackingMetricsInboundX logoInboundX
Monthly feeFrom $79Up to $1,999 on Enterprise.$0No monthly platform fee on a routing account; tracking numbers carry their own monthly rent. $0 to send calls to a network.
Per minuteNot publishedVolume-based.$0.06One price per connected minute, from a prepaid balance. Numbers have a monthly rent.
Tracking numbersNot publishedVolume-based.Monthly rentEach tracking number has a monthly rent, taken from your balance.
Pings / RTB feeNot applicable$0No ping or RTB fees.
Real-time bid or ping postNot publishedYesA bid carries the payout and holds a buyer for 10 to 30 seconds.
Portal for your publishersNot publishedYesCalls, pings, postbacks, earnings and invoices.
Postbacks or webhooksAPIPlus Zapier, Make and functions.YesRetried every minute for up to 7 days.
Reason on every no-bidNot applicableYesEvery no-bid comes back with a plain reason.
Your AI on your accountYesClaude MCP listed as an integration.YesAccount MCP. Every change is previewed first.

02 — Why InboundX

Why publishers pick InboundX over CallTrackingMetrics

  1. 01

    An answer to every ping

    InboundX answers every ping with a bid that carries the payout and holds a buyer, 15 seconds by default, or a no-bid with a reason. CallTrackingMetrics's public pages do not describe real-time bidding or ping post.

  2. 02

    Your own publisher portal

    Your portal shows your calls, pings, postbacks, earnings and invoices. CallTrackingMetrics's public pages do not describe a publisher portal.

  3. 03

    Built for selling calls

    InboundX is built for pay-per-call: bids with payouts, a publisher portal and invoices. CTM's homepage and pricing page do not mention pay-per-call or publishers.

03 — Them

What CallTrackingMetrics publishes well

CallTrackingMetrics, now branded CTM, ties calls, chats, forms and texts to ads, with routing, a softphone, AI analysis and agency sub-accounts.

  • Routing, a softphone and AI analysis.
  • Agency sub-accounts.
  • An API, plus Zapier, Make and functions, and a Claude MCP integration.

It is built for marketing attribution and sales teams. Its homepage and pricing page do not mention pay-per-call or publishers.

CTM publishes Marketing Lite at $79/month up to Enterprise at $1,999/month, with usage priced by volume.

04 — InboundX

How InboundX is set up for a publisher

Send calls to a network on InboundX by real-time bid or by phone number. A ping gets a bid that carries the payout and holds a buyer for 15 seconds by default, 10 to 30 per campaign. A no-bid always says why.

Your portal shows calls, pings, postbacks, earnings and invoices. Postbacks are retried every minute for up to 7 days until your platform answers. Connect your own AI to your account over MCP; every change is previewed first.

Sending to a network costs you nothing on InboundX: the network pays you. Routing your own calls to your own buyers is $0.06 per connected minute, with recording, pings and bids included. Each tracking number has a monthly rent.

Publisher pricing · Real-time bidding for calls · Call routing platform · Docs

05 — Questions

CallTrackingMetrics vs InboundX questions

01Is CTM built for pay-per-call?
Its homepage and pricing page do not mention pay-per-call or publishers. It is built for marketing attribution and sales teams.
02What does CTM charge?
Marketing Lite is $79 a month, up to Enterprise at $1,999 a month, with usage priced by volume.
03What does CallTrackingMetrics charge?
CTM publishes Marketing Lite at $79/month up to Enterprise at $1,999/month, with usage priced by volume. Figures are from CallTrackingMetrics's public pages, checked 6 Nov 2026.
04Does CallTrackingMetrics support real-time bidding or ping post?
Not on the pages checked. InboundX answers every ping with a bid that carries the payout, or a no-bid with a reason.
05What does InboundX cost a publisher?
Sending calls to a network on InboundX costs you nothing: the network pays you for calls that convert. Routing your own calls to your own buyers is $0.06 per connected minute from a prepaid balance, with recording, pings and bids included and no monthly fee. Each tracking number has a monthly rent.
06Why do publishers pick InboundX over CallTrackingMetrics?
An answer to every ping: InboundX answers every ping with a bid that carries the payout and holds a buyer, 15 seconds by default, or a no-bid with a reason. CallTrackingMetrics's public pages do not describe real-time bidding or ping post. Your own publisher portal: Your portal shows your calls, pings, postbacks, earnings and invoices. CallTrackingMetrics's public pages do not describe a publisher portal. Built for selling calls: InboundX is built for pay-per-call: bids with payouts, a publisher portal and invoices. CTM's homepage and pricing page do not mention pay-per-call or publishers.

06 — Next

Start getting paid for your calls.

Apply as a publisher, then test your ping URL before you send a real call.