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Invoca vs InboundX for publishers

Invoca is call tracking and conversation intelligence for advertisers, sold on quote-based annual plans. On InboundX, every ping gets a bid with the payout or a plain reason.

Call tracking and conversation intelligence. Invoca figures are from its public pages, checked 6 Nov 2026. See publisher pricing and how InboundX works for publishers.

01 — Figures

Published side by side

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Invoca vs InboundX for publishers: published figures. Not published means the figure was not found on a public page.
FeatureInvocaInboundX logoInboundX
Monthly feeNot publishedQuote-based annual plans.$0No monthly platform fee on a routing account; tracking numbers carry their own monthly rent. $0 to send calls to a network.
Per minuteNot published$0.06One price per connected minute, from a prepaid balance. Numbers have a monthly rent.
Tracking numbersPlan allowanceNo per-number price.Monthly rentEach tracking number has a monthly rent, taken from your balance.
Pings / RTB feeNot published$0No ping or RTB fees.
Real-time bid or ping postNot publishedDynamic routing with webhooks is listed.YesA bid carries the payout and holds a buyer for 10 to 30 seconds.
Portal for your publishersNot publishedPartner and payout management is described.YesCalls, pings, postbacks, earnings and invoices.
Postbacks or webhooksWebhooksYesRetried every minute for up to 7 days.
Reason on every no-bidNot publishedYesEvery no-bid comes back with a plain reason.
Your AI on your accountNot publishedYesAccount MCP. Every change is previewed first.

02 — Why InboundX

Why publishers pick InboundX over Invoca

  1. 01

    An answer to every ping

    InboundX answers every ping with a bid that carries the payout and holds a buyer, 15 seconds by default, or a no-bid with a reason. Invoca's public pages do not describe real-time bidding or ping post.

  2. 02

    A reason on every no-bid

    Every no-bid comes back with a plain reason, in the response and in your portal. Invoca's public pages do not describe no-bid reasons.

  3. 03

    Your own publisher portal

    Your portal shows your calls, pings, postbacks, earnings and invoices. Invoca's public pages do not describe a publisher portal.

  4. 04

    Your own AI on your account

    Connect Claude, ChatGPT or another app that supports MCP to your login. It reads your calls, earnings and invoices, and every change comes back as a preview before it happens. Invoca's public pages do not describe an MCP connection.

03 — Them

What Invoca publishes well

Invoca is call tracking, attribution and conversation intelligence sold on quote-based annual plans. Its main audience is advertisers and marketers.

  • Manages partners, campaigns and payouts in one place.
  • Assigns payouts to qualified calls.
  • Dynamic routing with real-time webhooks.

Its pay-per-call page describes managing partners, campaigns and payouts in one place, with payout assignment for qualified calls and dynamic routing with real-time webhooks.

Invoca quotes every plan, with separate pricing for pay-per-call and partner programs.

04 — InboundX

How InboundX is set up for a publisher

Send calls to a network on InboundX by real-time bid or by phone number. A ping gets a bid that carries the payout and holds a buyer for 15 seconds by default, 10 to 30 per campaign. A no-bid always says why.

Your portal shows calls, pings, postbacks, earnings and invoices. Postbacks are retried every minute for up to 7 days until your platform answers. Connect your own AI to your account over MCP; every change is previewed first.

Sending to a network costs you nothing on InboundX: the network pays you. Routing your own calls to your own buyers is $0.06 per connected minute, with recording, pings and bids included. Each tracking number has a monthly rent.

Publisher pricing · Real-time bidding for calls · Call routing platform · Docs

05 — Questions

Invoca vs InboundX questions

01Who is Invoca for?
Mainly advertisers and marketers. Its pay-per-call page also describes managing partners, campaigns and payouts.
02Does Invoca publish prices?
No. Every plan is quoted, with separate pricing for pay-per-call and partner programs.
03What does Invoca charge?
Invoca quotes every plan, with separate pricing for pay-per-call and partner programs. Figures are from Invoca's public pages, checked 6 Nov 2026.
04Does Invoca support real-time bidding or ping post?
Not on the pages checked. InboundX answers every ping with a bid that carries the payout, or a no-bid with a reason.
05What does InboundX cost a publisher?
Sending calls to a network on InboundX costs you nothing: the network pays you for calls that convert. Routing your own calls to your own buyers is $0.06 per connected minute from a prepaid balance, with recording, pings and bids included and no monthly fee. Each tracking number has a monthly rent.
06Why do publishers pick InboundX over Invoca?
An answer to every ping: InboundX answers every ping with a bid that carries the payout and holds a buyer, 15 seconds by default, or a no-bid with a reason. Invoca's public pages do not describe real-time bidding or ping post. A reason on every no-bid: Every no-bid comes back with a plain reason, in the response and in your portal. Invoca's public pages do not describe no-bid reasons. Your own publisher portal: Your portal shows your calls, pings, postbacks, earnings and invoices. Invoca's public pages do not describe a publisher portal. Your own AI on your account: Connect Claude, ChatGPT or another app that supports MCP to your login. It reads your calls, earnings and invoices, and every change comes back as a preview before it happens. Invoca's public pages do not describe an MCP connection.

06 — Next

Start getting paid for your calls.

Apply as a publisher, then test your ping URL before you send a real call.